Free listing checker · Amazon.in
Free Amazon.in listing checker. Score your listing out of 100.
Paste your ASIN or Amazon.in link. In about two minutes you get a 0–100 score across seven checks — title, bullets, keywords, description, reviews, images, market — measured against the listings on page 1 for your keywords, with the fixes to paste. The full report, not a preview. First scan free, no card, no Seller Central login.
What the checker checks
Seven checks, one report. Every point a measured fact.
The report has seven tabs — the same things Amazon's search, its page-1 shoppers and its Rufus assistant read. Five carry the 100 points; Reviews and Market are evidence rather than a score. Nothing is an opinion: a keyword you don't rank for, a title past Amazon.in's 75 characters, a main image that fails the white-background rule.
01Title
20 ptsAmazon.in's title rules — 75 characters since 27 Jul 2026, no banned characters, no word more than twice, no promotional wording — plus brand placement, separators, a use-case phrase buyers search with, and claims your own listing contradicts.
A paste-ready title within 75 characters and the 125-character Item Highlights beside it, checked against your listing's own facts.
02Bullets
20 ptsBullet count and depth, whether each opens with a feature lead, Amazon's bullet rules (no banned symbols, emoji, guarantees or contact details; up to 255 characters), and claims your own listing contradicts.
Five rewritten bullets, each with the issue it fixes.
03Keywords
25 ptsWhere you rank on Amazon.in — live, at scan time — for the phrases buyers type, and the keywords your page-1 rivals carry that you don't.
The gap list with ranks, and a backend search-terms string to paste — under the 200 bytes Amazon.in takes.
04Description
20 ptsRufus readiness: use-case phrasing, whether the plain-text field is filled, Amazon's description rules, and claims your own listing contradicts — what Amazon's AI assistant needs to recommend you.
A spec-complete description rewrite.
05Reviews
Read, not scoredWhat buyers praise and what they complain about, quoted from your own reviews — the objections that drive returns, and the strengths your copy should lead with.
A copy answer for each objection that copy can answer — and what to check in your operation where it can't.
06Images
15 ptsGallery size against the 6 images and a video Amazon recommends, and the main image against Amazon's white-background and fill rules — measured from the pixels, not guessed.
A verdict on every image and the shots your gallery is missing.
07Market
Read, not scoredThe listings you compete against on page 1 for your keywords: their prices, ratings and review counts, your organic position, and whether ads sit above the organic results.
Where you stand, in the market's own numbers — and why the top seller near your price outsells you.
What a score looks like
A real scan: SOLARA cast iron tawa, 12 inch, 92/100.
A category leader — ASIN B0CLPB7CTY, 4.1★, 3,746 ratings — scanned with the same checker you get for free. Every number below is what the scan produced.
Your bullets break Amazon.in's listing rules — your sales plan says how to fix them
- Main image fails Amazon's white-background check — its border measures 55 of 255, on the thumbnail shoppers click from
- Its A+ paints “HIGHEST Rated BRAND”, “India's Top pick” and three awards with no recent year — 5 lines Amazon's A+ rules don't allow
- Amazon's review summary reports cracking — a returns risk no copy can fix, so the report says what to check instead
- 4 of 5 bullets run past Amazon's 255-character limit — the rewrites fit in 143–159
See the full sample report — every tab, every rewrite →How the Rufus score works →
How it works
How the free Amazon listing check works.
- 01
Sign in with Google
Any Google account works — it doesn't need to match your seller email. No card, and never your Seller Central login.
- 02
Paste your ASIN or Amazon.in link
The checker reads the listing live — title, bullets, description, photos, reviews — and then checks page 1 on Amazon.in for your keywords. If a lookup fails, you can paste your title and bullets directly.
- 03
Read the report — about two minutes later
Your score out of 100, a grading sheet for every area, live keyword ranks, the photo audit, and paste-ready rewrites for the title, bullets, description and backend search terms. Download the PDF, paste the fixes in Seller Central, and re-scan later to measure the lift.
Reading the number
What is a good Amazon listing score?
Most live listings we have scanned land between 60 and 85. The band tells you how much work is ahead; the report's sales plan tells you where to start.
For comparison
A free listing checker against the alternatives.
Most “free listing checker” forms
Score the text you paste against a template. They don't check where you rank on Amazon.in, don't read your photos, and end in a sales call.
ChatGPT
Works from whatever you paste in. It can't see page 1 for your keywords or your gallery, and nothing stops it inventing a feature your product doesn't have.
Helium 10 and the US suites
$99–129 a month — around ₹9,500–12,300 — on subscription, built around the US marketplace. Powerful, and priced for a portfolio, not a listing.
ListingClimb
Reads your Amazon.in listing live, scores it against the page-1 rivals for your keywords, checks every rewrite against your listing's own facts and photos. First scan free, then from ₹149 a scan. No subscription.
Helium 10 pricing checked 12 September 2026 on its pricing page, at $1 ≈ ₹95.7. Full pricing for ListingClimb is on the pricing page.
Common questions
Questions sellers ask before checking a listing.
Is the Amazon listing checker really free?
Yes. Your first scan is free and it is the complete report — the 0–100 score, every grading sheet, live keyword ranks, the photo audit, the review read and the paste-ready rewrites, plus the PDF. No card. After the first scan, a single scan is ₹149, and packs bring it down; credits never expire and there is no subscription.
Do I need to give you my Seller Central login?
No. The checker only needs your public Amazon.in listing — the URL or ASIN any shopper can see. It never connects to your seller account and has no way to change anything on it. You paste every rewrite yourself, so you review each change before it goes live.
Does it work for Amazon.in specifically?
It is built for Amazon.in. The keyword ranks are checked on amazon.in at scan time, every rewrite follows Amazon.in's own limits — a 75-character title with its Item Highlights, search terms under 200 bytes — and the prices are in rupees. Other marketplaces — Flipkart, Meesho — are not supported for now.
Can I check a competitor's listing?
Yes — the checker reads what any shopper can see, so any Amazon.in ASIN works. Scan a rival, then your own listing, and the dashboard keeps both scores side by side.
How long does a listing check take?
About two minutes. The scan reads your listing live, checks page-1 results on Amazon.in for your keywords, reads your photos and your reviews, scores everything and writes the rewrites. A progress bar shows each step, and a scan that fails doesn't use a credit.
What is a good Amazon listing score?
The score is out of 100 across five scored tabs: title (20), bullets (20), keywords (25), description (20) and images (15); the Reviews and Market tabs are evidence rather than points. 85 and above is excellent, 70–84 good, 55–69 average, 40–54 needs work and below 40 poor. Most live listings we have scanned land between 60 and 85. What matters more than the number is the sales plan the report opens on — up to three actions ranked by the evidence behind them, with the paste-ready copy beside the fields that need it.
Start here
Check your listing now. Free, about two minutes.
One listing, all seven checks, every rewrite, the PDF. Paste the fixes yourself; nothing changes on Amazon until you do.