Free listing checker · Amazon.in

Free Amazon.in listing checker. Score your listing out of 100.

Paste your ASIN or Amazon.in link. In about two minutes you get a 0–100 score, the exact points you are losing — measured against the listings on page 1 for your keywords — and the fixes to paste. The full report, not a preview. First scan free, no card, no Seller Central login.

  • No Seller Central login. We read only what any shopper can see on Amazon.in.
  • Nothing changes on Amazon until you paste the fixes yourself.
  • Google sign-in, first scan free. No card needed.

What the checker scores

Five scored areas, 100 points, every point a measured fact.

The free Amazon listing check grades the same things Amazon's search, its page-1 shoppers and its Rufus assistant read. Nothing is an opinion: a keyword you don't rank for, a title shorter than your market's, a main image that fails the white-background rule.

Title

20 pts

Length against the titles ranking on page 1 for your keywords, brand placement, separators, a use-case phrase buyers search with, keyword stuffing, and the issues the AI review finds.

Bullets

20 pts

Bullet count and depth, whether each opens with a feature lead, repetition that wastes indexable words, and the objections your bullets leave unanswered.

Keywords

25 pts

Where you rank on Amazon.in — live, at scan time — for the phrases buyers type, the keywords your page-1 rivals carry that you don't, and your backend search terms.

Description

20 pts

Rufus readiness: use-case phrasing, quantified specs, comparison language, and the gaps between what your description says and what Amazon's AI assistant needs to recommend you.

Photos

15 pts

Gallery size, the main image against Amazon's white-background rule (measured from the pixels, not guessed), shot coverage, gallery consistency and image quality.

Read, not scored

Reviews

What buyers praise and what they complain about, quoted — the material for your next bullet and the objection your listing should answer.

Market

The listings you compete against on page 1: price, rating and review counts, and whether ads sit above the organic results for your keywords.

What a score looks like

A real scan: SOLARA cast iron tawa, 12 inch, 64/100.

A category leader — ASIN B0CLPB7CTY, 4.1★, 3,432 ratings — scanned with the same checker you get for free. Every number below is what the scan produced.

SOLARA Cast Iron Tawa for Roti and Dosa 12 Inch, Pre-Seasoned Cookware
64/100Average

A workable base with real gaps — the priority fix below is where the points are leaking.

Priority fix: Title (8/20)

8/20
Title
12/20
Bullets
19/25
Keywords
16/20
Description
9/15
Images
  • Organic #1 for "cast iron tawa", but #8 for "tawa" — behind 5 ads and 7 rivals on the term with 14,876 competitors
  • Main image is a styled food scene: background measures 55/255 where Amazon requires 255 — the rule Amazon suppresses listings over
  • Title uses 70 of ~170 characters page-1 rivals use; all five bullets are keyword-stuffed
  • Out-sells its price band (4,000+ vs 700+/month) — the market position is earned; the listing is what's leaking

See the full sample report — every tab, every rewrite →

How it works

How the free Amazon listing check works.

  1. 01

    Sign in with Google

    Any Google account works — it doesn't need to match your seller email. No card, and never your Seller Central login.

  2. 02

    Paste your ASIN or Amazon.in link

    The checker reads the listing live — title, bullets, description, photos, reviews — and then checks page 1 on Amazon.in for your keywords. If a lookup fails, you can paste your title and bullets directly.

  3. 03

    Read the report — about two minutes later

    Your score out of 100, a grading sheet for every area, live keyword ranks, the photo audit, and paste-ready rewrites for the title, bullets, description and backend search terms. Download the PDF, paste the fixes in Seller Central, and re-scan later to measure the lift.

Reading the number

What is a good Amazon listing score?

Most live listings we have scanned land between 60 and 85. The band tells you how much work is ahead; the priority fix the report names tells you where to start.

85–100ExcellentStrong across every scored area — what remains is polish, not overhaul.
70–84GoodSolid fundamentals with a few clear gaps — each grading sheet shows exactly where the points went.
55–69AverageA workable base with real gaps — the priority area is where the points are leaking.
40–54Needs workMajor gaps in several scored areas — most of these points are recoverable with the fixes in the report.
0–39PoorFundamental problems in most scored areas — start with the priority fix and work down.

For comparison

A free listing checker against the alternatives.

Most “free listing checker” forms

Score the text you paste against a template. They don't check where you rank on Amazon.in, don't read your photos, and end in a sales call.

ChatGPT

Works from whatever you paste in. It can't see page 1 for your keywords or your gallery, and nothing stops it inventing a feature your product doesn't have.

Helium 10 and the US suites

$99–129 a month — around ₹9,500–12,300 — on subscription, built around the US marketplace. Powerful, and priced for a portfolio, not a listing.

ListingClimb

Reads your Amazon.in listing live, scores it against the page-1 rivals for your keywords, checks every rewrite against your listing's own facts and photos. First scan free, then from ₹149 a scan. No subscription.

Helium 10 pricing checked 12 September 2026 on its pricing page, at $1 ≈ ₹95.7. Full pricing for ListingClimb is on the pricing page.

Common questions

Questions sellers ask before checking a listing.

Is the Amazon listing checker really free?

Yes. Your first scan is free and it is the complete report — the 0–100 score, every grading sheet, live keyword ranks, the photo audit, the review read and the paste-ready rewrites, plus the PDF. No card. After the first scan, a single scan is ₹149, and packs bring it down; credits never expire and there is no subscription.

Do I need to give you my Seller Central login?

No. The checker only needs your public Amazon.in listing — the URL or ASIN any shopper can see. It never connects to your seller account and has no way to change anything on it. You paste every rewrite yourself, so you review each change before it goes live.

Does it work for Amazon.in specifically?

It is built for Amazon.in. The keyword ranks are checked on amazon.in at scan time, the title and bullet benchmarks come from the listings ranking on page 1 there, and the prices are in rupees. Other marketplaces — Flipkart, Meesho — are not supported for now.

Can I check a competitor's listing?

Yes — the checker reads what any shopper can see, so any Amazon.in ASIN works. Scan a rival, then your own listing, and the dashboard keeps both scores side by side.

How long does a listing check take?

About two minutes. The scan reads your listing live, checks page-1 results on Amazon.in for your keywords, reads your photos and your reviews, scores everything and writes the rewrites. A progress bar shows each step, and a scan that fails doesn't use a credit.

What is a good Amazon listing score?

The score is out of 100 across five areas: title (20), bullets (20), keywords (25), description (20) and photos (15). 85 and above is excellent, 70–84 good, 55–69 average, below 55 needs work. Most live listings we have scanned land between 60 and 85. What matters more than the number is the priority fix the report names — the area losing the most points, with the paste-ready fix beside it.

Start here

Check your listing now. Free, about two minutes.

One listing, all seven checks, every rewrite, the PDF. Paste the fixes yourself; nothing changes on Amazon until you do.